The Making of “We Can Beat The Night” lyrics music video for Deuce & Charger
I’ve been very fortunate to have the opportunity to work on a lyrics music video for Deuce & Charger who released their single We Can Beat The Night on 4th December 2015.
Deuce & Charger are a London-based drum & base, breaks and grime music producers that met in Leeds, West Yorkshire.
The idea behind the lyrics music video is the constant battle between day and night, and the desire of people to stay out and enjoy life through dance and party.
I saw a lot of potential for animations in the single’s cover.
My main intention was to depict the transition between day and night and vice versa as a conflict because the music and the fun stop when the sun rises and people have to go home. I created that transition drawing on the parallax effect featured in most contemporary website designs.
My intentions behind the lyrics, written in Deuce & Charger’s cool grungy font, were to show them in a clear visible way that accentuates the actual lyrics in the track, and also create a bit of hierarchy as the song goes from verses to bridge and then to chorus.
As a whole, I wanted to create a repeating cycle of day-to-night transitions that build up creating expectations in listeners as the tune goes on.
Can you guess the answer to this typographic video riddle before it ends?
The Irukandji jellyfish, fish for fish using deadly extendable arms that are covered in venomous stinging cells. As it swims along, this tiny jelly extends its tentacles and twitches them much like a fisher or fly-fisher would to attract prey in the water. The balls of venomous stinging cells (nematocysts) act like a lure and attract fish. When contact is made with the tentacles the venomous harpoons are fired into the prey which paralyses them.
Typography & Motion Graphics Design by Vlad Dimov – vladdimov.com
The animation was used in the following video by The Nature of Science:
Although they look pretty harmless cone nails are pretty deadly. They’re a chemical making factory that travels around an a giant sticky foot firing venomous harpoons filled a deadly cocktail that paralyses their prey. This cocktail essentially kill their victims half a dozen different ways. Once the prey has been immobilised it is swallowed whole.